Maybe the timing is coincidental. Maybe it’s perfect timing. But hot on the heels of Sharon Stone’s Dior ads getting dropped in China, a new Dior model is coming up through the ranks. The brand announced that it signed Sofia Coppola to be the new face of it’s Dior Cerie fragrance.
The company is said to have signed Sofia Coppola to direct a TV advertising campaign, which will begin airing in September. The campaign reportedly will also feature Byelorussian model Maryna in addition to Coppola.

Dior - perhaps wanting to keep a low profile - didn’t comment on these reports!

*Alexis