It was beginning to look like all play and no work for J.Lo, who spent a week overseas celebrating her hubby’s birthday, and spending time with Matthew McConaughey at Milan Fashion week. But this week, she’s back to work. Well, sort of - I guess as much “work” as any glam fashionista would be required to do.

She got girly and dolled up in a white summery frock (who says fall’s already arrived?!) funky shoes, big, diva hair and blazing red lipstick for the launch of her new fragrance, Deseo for Men at Macy’s in NYC.

Jennifer Lopez is no stranger to designing her own scents, but this is her first attempt at branching out to men - we bet she had a willing test subject in her husband, Marc Anthony!

*alexis