Parisian fashion brand Gerard Darel is seeking to make its public face more appealing to their US fan base - people like Eva Longoria and Jessica Alba.

If you haven’t heard of the label, you’re not alone, and you’re perhaps the reason the company chose Meryl Streep’s daughter, Mamie Gummer, to be the face of the new campaign. They’re opting to replace Charlotte Gainsbourg - who has represented the label since 2003 - with Gummer.

It seems a smart move to opt for a US-based starlet if the brand hopes to increase its awareness and fan base here, and although Mamie isn’t necessarily an A-list star, she’s definitely poised for a breakthrough.
She has two films due out this year while her first Darel campaign, shot by Inez van Lamsweerde and Vinoodh Matadin in New York, breaks for fall.

*alexis