Gisele Bundchen is lending her face - and mostly-naked body (although it’s covered by a sheet, sorry to disappoint) to the company, Ebel and it’s sister-brand, watch-maker Movado.

In the ad she wears nothing but an Ebel sheet and the new Beluga watch. The photographer of the campaign said he was seeking to evoke a  sense of femininity, mystery and luxury - is that what we’re calling pouty lips and near-nakedness nowadays? Good to  know.

Gisele won’t be the only beautiful face making an appearance for the watch company. Derek Jeter of the New York Yankees is also back as the face of Movado. The brand is introducing the Derek Jeter limited edition watch for Series 800 this fall — and Jeter himself was very involved in the design process, which includes three different versions.

We tend to get a little weary of celebs and their “design cred” but we have to give the company AND the celeb credit this time -  only 100 pieces will be available and a portion of the sales will go to Jeter’s Turn 2 Foundation.

*alexis