Barely recognizable as the Black Eyes Peas star and baring and uncanny resemblance to the feather clad Hera, goddess of love and marriage, Fergie continued her role as spokesperson for cosmetics giant, MAC this week as she posed for their most recent cosmetic launch, lipsticks!

Swathed in beautiful lavender hue lighting and draped in cascading purple feathers, the new wife of actor Josh Duhamel, stands with a flawless complexion, hair blowing in the wind and of course succulent pouting lips for her latest MAC photo shoot.

But this lipstick, Viva Glam V, isn’t just a lipstick. It is also a charity. The MAC advertising campaign is also aimed at helping to raise funds for the MAC AIDS Fund (MAF) which meet its US$150 million goal in its 15th year.

Every cent of the selling price of the new lipstick, and all VIVA GLAM products, are directed to MAF, which in turn funds global organizations that assist people living with and affected by HIV/AIDS.

Six months into the campaign, MAF granted US$2 million to 11 international organizations that focus on HIV/AIDS prevention and education in youth.

Fergie stressed her pleasure at being able to help fight the disease, saying, “I’m so proud to represent a second VIVA GLAM fundraising product. As a VIVA GLAM spokesperson, I have had the opportunity to visit many AIDS organizations around the world and meet people affected by this disease. I experienced firsthand how a lipstick can change lives. My new lipstick will continue to raise money and awareness for one of the most important issues today - the fight against HIV/AIDS.”