Their names sound like a fashion label, but Ali and Anne are designing under another name: KeepMe. Ali Kay and Anne des Barres were paired up by Dian Von Furstenberg; Anne was working for her at the time, and Ali was her son’s girlfriend.

KeepMe is a new loungewear collection for girls who just want the basics. It’s a relatively new label, but already claims fans like Jessica Alba, Kate Beckinsale, Jennifer Aniston, and Courteney Cox.

FabSugar reports that  Ali and Anna decided to stick with muted solids accented by athletic-inspired striped elastic — sounds cozy, luxurious, and even read more ....

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